Designer Ilkka Suppanen is deeply committed to sustainability. The catalogue cover is a tribute to his philosophy: if we are to survive on this planet, then what goes around must also come around.

This project was a collaboration between us and one of the few mills for handmade paper left in Sweden. We wanted a rough and experimental feel. Some of the covers are pretty clean, others full of expression.

The catalogue received a lot of attention, both design wise and for the sustainable idea behind it. Since every cover is unique, it created a personal relationship to the target audience.