Cannes Lions
MORTIERBRIGADE, Brussels / CANVAS TELEVISION / 2008
Overview
Entries
Credits
Execution
We used a radio commercial encouraging people to register via a URL in order to participate in this spelling contest, as if it were a dictation.People had to register via the most difficult-to-write URL ever (which they had to write without mistakes).
Outcome
Only a hundred people were allowed to participate in the televised contest. 67.000 people tried but failed, 450 succeeded, the first 100 were selected.
Similar Campaigns
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