By recommitting ingenuity, The Great Shokunin tries to lead a resurgence of traditional culture, telling young people that traditional shokunins who follow the footsteps of the times persisting in craft all of their life is also a respectful way of life. The difference between things is simply from the originality. Once people work with great ingenuity; the time will not be wasted.

• Implementation

After visiting over one hundred hand shokunins, 20 of Asia's hand shokunins of the greatest ingenuity are selected. Travelling for fifty thousand kilometers, operating 1960 hours, recording 38400 minutes about useful materials, The Great Shokunin is finally created as a micro record of ingenuity.

• Timeline

Project preparation period: 01/07/2015-28/03/2016

Shooting period: 01/04/2016-15/11/2016

Program broadcast period: 21/06/2016-01/12/2016

• Placement

Youku exclusively broadcasts.

• Scale

There are a total of 21 sets and each set is about 15 minutes long.

• Reach

The program volume of full play is 69,042,349.

• Engagement

The amount of discussion on micro-blog about the series topic in total is 370 million.

5000 passengers go to the exhibitions of ingenuity derived from the program.

• Impact

It scores up to 8.5 on film review.

Famous artist like Lin Chiling and Tong Liya make comments and repost on micro-blog.

Popular mainstream media like people's daily, global times and other micro-blogs repost and make recommendation about it.

The program has derived an art exhibition of works and 3 meetings for exchange sharing.