Cannes Lions

THE GREATEST SPORT IN THE WORLD

&ROSAS, Barcelona / DECATHLON / 2013

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Decathlon has always believed in facilitating sport for everyone, making it both accessible and fun. This spot emphasizes the fact that passion for sport does not only lie in a desire for self-improvement, perseverance, medals or exertion, but in enjoying sport for the simple sake of doing it and sharing it. Decathlon speaks to all those people who feel that they are sportspeople, and also to people who don’t feel quite so sporty, to get them to join in the enjoyment of sport.

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