Cannes Lions
Y&R FRANCE, Paris / DECATHLON / 2008
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In the far north, during winter, two hikers take refuge in a cavern due to a snow storm. They encounter a big bear and run away. The first man, dressed with the thin fleece jacket made by Decathlon, jumps outside through a narrow hole. The second one, dressed with a big fur coat, just cannot do it: stupidly blocked in the hole, he is caught by the bear. Super: Forclaz 50 fleece. Warm but not bulky. We finally find out that the animal had in fact sexual intentions.
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