THE HAVE A BREAK PENCIL.

The pencil contains regular black lead fused with bits of red colour pencil lead. Upon extensive use, the colour of the lead changes, reminding users that it's time for that much-needed break.

Over 5000 pencils were distributed at the most prestigious and high-pressure schools and colleges across India.

Positive conversations around the brand double post the initiative. Brand recall jumped. But the real bonus was starting a conversation on an important issue - to remind society that true learning can only happen when the brain relaxes by taking frequent breaks.