Cannes Lions
TABASCO, Kiev / TABASCO GROUP / 2011
Overview
Entries
Credits
Description
To create a medium delivering the idea of the best integrated team in the market within Independent Local Holding in Ukraine.
Execution
Each member of Tabasco Group has a sticker with his name, position and Agency of the Group he/she presents, so before the meeting we simply put our stickers on clean business card – and The Integrated Business Card is ready. 1 client gets just 1 business card with all the team integrated for the pitch. And only one contact - Business Development Director, who takes care of integration.
Outcome
Tabasco Group is perceived as an expert of integrated projects on the market. Tabasco Group became Top 5 “Ideal pitch Agency” (client rating, held by Ukrainian Advertising coalition). We are servicing Integrated projects of PepsiCo, Kimberley-Clark and Carlsberg Group in Ukraine. Also Integrated Business Cards helps us to save paper and trees!
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