Remember A Charity represents 140 of the UK’s leading charities. Its sole aim is to raise awareness and encourage more people to leave a gift in their will to their favourite charities. Without these gifts many good causes simply wouldn’t exist.

As you can imagine, talking about ‘wills’ is a subject that many people don’t like to talk about. So instead of talking about dying, we posed a different question instead: asking the British public if they would like to live forever.

To do this we created a promotional poster campaign that showed individuals frozen in a block of ice. This drove people to a landing page, where in a world first, people could win the chance to be cryogenically frozen, until a time when technology had advanced enough to unfreeze them.

We set out to raise awareness for charitable gifts and succeeded in generating 30 million impressions through our outdoor campaign. With a tiny media budget we achieved 3,851 unique page visits to the campaign website and doubled website traffic to rememberacharity.org.uk

525 people went on to view the ‘Find a solicitor’ and ‘Find a charity’ section. A huge result when you consider the average gift to be more than £25,000.

We also set out to generate PR and gained 24 pieces of local and national coverage, over 40 million opportunities to view and around £132,000 in PR value.

Our annual tracking for 2014 showed that charitable gifts had risen from 14% to 17% amongst 55+ charity-minded people.

In the end the competition winner decided to donate their prize to their favourite charity instead,

helping their work live on. Who knows maybe they got cold feet.