The idea was born from a very simple and real insight: when a child learns something, she can help other people using her knowledge. To spread the results reached by GPA Institute during these last two decades, we selected the 100 most asked questions on Yahoo and for each question, the first result was a video with one of the children helped by GPA Institute answering it. In this way, we transformed million of daily searches in the most important lesson: solidarity.

From the selection of the 100 most frequent and relevant questions on Yahoo, we recorded answer-films using children helped by GPA Institute. The films were broadcast on Yahoo at the exact moment that users searched any of the selected questions. That is how we use creativity on a digital platform to reach a specific target and transform the simple act of search into something on the Internet in a single user experience.

The main objective of The Help Search campaign was spread in digital media the results of 20 years of GPA Institute helping in children education. All the information obtained in partnership with Yahoo had a significant contribution to the well directed campaign and thereby reaching meaningful result. During the period of campaign, not only the access on GPA Institute website increased by 17% but the number of fans on social network increased by 9%, proving that many people were affected and shared the experience.