The ICRC is one of the oldest institutions in Lebanon, a fact very little known.

There i lack of awareness and affinity among the Lebanese public.

The brief was to commemorate 50 years of active presence in Lebanon with the objective to highlight the ICRC’s role in conflict resolution and raising levels of awareness and affinity towards the institution.

While there has been no true victor to write 50 years of conflict, the stories of the survivors have been the most valuable and authentic representation of the country’s History.

On Instagram and Twitter, we launched the hashtag #StoriesOfHumanity, recognizing and celebrating the shared stories covering 50 years of conflict.

Traffic to the hashtag poured in from our film which was broadcast on TV and online triggering our one-month campaign, backed by a simultaneous and fully integrated radio/OOH campaign.

Engagement leading to our hashtag laid the groundwork for our big idea, which was the outcome of our integrated journey.

#StoriesOfHumanity fueled the creation of Lebanon’s first Modern History book.

Digital storytelling through quality engagement was turned into a physical artifact.

The book was launched through an official exhibition and made available in all bookstores.

‘Stories of Humanity’ immortalized thousands of heroes in image and text, across 50 years of conflict.