We launched the world’s first homeless website, without its own web address. Upon visiting www.thehomelesshomepage.com, you’d meet a classic “404 – Page Not Found” error message.

Below, a link would redirect you to its host – if it had any. If not, visitors were immediately given the chance to host it themselves, or donate a night’s shelter to a real homeless in need.

Together with a global ad-tech platform, we co-created a completely new way to contain a fully functioning website into an existing banner platform – which could then be distributed to any website in the world.

This easily enabled some of Denmark’s most prominent sites – like the biggest search engine, and a national newspaper – to host The Homeless Homepage on their front page, for a full day, for free.

The clothing company, Carhartt, also donated 600 hoodies for the homeless, with the site's 404 logo to raise offline awareness as well.

The Homeless Homepage had 500.000 visitors in its first week. (That's a lot for a site without it's own real web address.)

During this time, it gathered enough money for 200 homeless people to get a good night's sleep in one of Denmark's many shelters. With zero media spend.

In conclusion, The Homeless Homepage helped raise both awareness and money for those most in need.