With the economic peak, many people could get their first apartment. Modern, yeah. But small. Very small. In a very challenging category, how do we encourage people to think of getting a bigger place?

We were looking for our target to feel completely identified with the problem of lack of space. Due so, we took different elevators and set them in a very special way, setting as a living room in one case, and as a kitchen in another. By entering the elevator, people quickly noticed the lack of space. And when the doors closed, a message reminded them:

Do you need more space? Ask for your Bci Mortgage credit.

With the economic peak, many people could get their first apartment. Modern, yeah. But small. Very small. So, how do we encourage them to think of getting a bigger place?

We were looking for our target to feel completely identified with the problem of lack of space. Due so, we took different elevators and set them in a very special way, setting as a living room in one case, and as a kitchen in another. By entering the elevator, people quickly noticed the lack of space. And when the doors closed, a message reminded them:

Do you need more space? Ask for your Bci Mortgage credit.

• Wide repercussions in social networks, which led to an increase in the area of mortgage consultations in the bank Bci

• The traffic to the site grew 27% compared to days without the campaign

• Different media referred to the new action, "the first they remember" to promote a product like this.

• Additionally, Bci is replicating the action in major cities of the country

• With a small budget we could help people discover that is much better to live without claustrophobia.