Cannes Lions
McCANN ERICKSON CHILE, Santiago / BCI / 2011
Overview
Entries
Credits
Description
In Chile, when it comes to sympathy and solidarity, the elders come last.In this context, Foundation Las Rosas has had serious challenges in order to get the economic support needed to keep its cause going.
This is so true, that 80% of the elders that they give shelter to, haven't been visited nor haven't received economic support from their own families.
Similar Campaigns
12 items