Cannes Lions
BDDP UNLIMITED, Paris / ABBE PIERRE FOUNDATION / 2013
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For the past 20 years, the Fondation Abbé Pierre has been diligently fighting to get decent housing for the underprivileged.
This year’s campaign focuses on slums and unfit housing in general because two million people in France today still live in difficult or degraded conditions and some 600,000 lodgings resemble hovels.
To emphasize the fact that “a hovel is the antithesis of a home” – the campaign’s central theme- the film tells a story about children’s prejudices and the reality of living in unfit housing.
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