Cannes Lions

VOLKSWAGEN

ACHTUNG!, Amsterdam / VOLKSWAGEN / 2008

Awards:

1 Bronze Cannes Lions
Presentation Image
Film

Overview

Entries

Credits

Overview

Description

Volkswagen celebrates its 60th anniversary in the Netherlands with a campaign site that invites people to sync typical lyrics & music of the last 60 years with the Volkswagen models that were released over of the last 6 decades. It's the recognition of the typical songs that revitalises the rich Volkswagen history, but above all, it is fun to play and guess whether Bill Haley was popular during the fifties when the Volkswagen Beetle was introduced or during the sixties when Volkswagen revealed its first mini Van.

In Dutch a 'DriveIn' is the word for a 'Mobile disco drive in show' (you know that man/woman that used played records at your highschool party), hence the name Volkswagen DriveIn...

Similar Campaigns

12 items

TOILET SEX

BBDO MEXICO, Mexico city

TOILET SEX

2015, MERCEDES BENZ

(opens in a new tab)