Cannes Lions

THE HYBRID4 GRAPHIC NOVEL

BETC 4D EURO RSCG, Paris / PEUGEOT / 2013

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This is an online experience that combines traditional comic books and the screen. Graphic artist Gérald Parel, known for his work with Marvel, has produced several storyboards illustrating the adventures of a heroine with powers like those of Peugeot's HYbrid4 technology. We then brought Parel's art to life on computer screens, tablets and smartphones.

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