Cannes Lions
PEREIRA & O'DELL, San Francisco / AD COUNCIL / 2013
Overview
Entries
Credits
Execution
People don't recycle if they don't know what their garbage can become. The Benches are a visual reward for them to see the potential of their garbage.
Outcome
The plastic bottles collected from the community/parks are recycled into a reward: benches made from the very same bottles. The more they recycle, the more they get.
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12 items