Cannes Lions

THE I WANT TO BE A BENCH PROJECT

PEREIRA & O'DELL, San Francisco / AD COUNCIL / 2013

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

People don't recycle if they don't know what their garbage can become. The Benches are a visual reward for them to see the potential of their garbage.

Outcome

The plastic bottles collected from the community/parks are recycled into a reward: benches made from the very same bottles. The more they recycle, the more they get.

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