The film was created to launch the new BBC Music brand, and shine a light on the unique role the BBC plays in the world of music, as a broadcaster, expert curator of music, and nurturer of new and diverse talent.

It brought together the 80-piece BBC Concert Orchestra and 27 iconic music stars including Pharrell Williams, One Direction and Elton John to perform a unique version of the Beach Boys’ ‘God Only Knows’. The artists were carefully selected to feature legendary talent (Stevie Wonder, Brian Wilson, Chrissie Hynde) and current superstars (Chris Martin, Sam Smith, Dave Grohl), but also represent the huge range of music the BBC supports featuring the highest profile names from opera, jazz, pop, rock, folk, classical and bhangra.

It was the highest profile marketing campaign ever undertaken by the BBC, and for the first time in the BBC’s history, it was launched simultaneously across all BBC TV, radio and web channels, hitting an immediate audience of over 55 million people. The single was then released into the UK charts in aid of Children in Need, and the film became the foundation for the launch of the BBC Music Awards.