Cannes Lions
FOREIGN, Stockholm / ADIDAS / 2006
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The highly interactive website produced the perfect platform as it presented the user with an experience that was easily remembered, and produced the perfect means for highlighting the products' superiority over a length of time. With the huge dedicated following that the Impossible Field campaign built, the branding aspects were closely knitted with the product presentations in a way that the predominantly young male target group could identify themselves with.
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