"Experience "The Incredibles" at McDonald’s".

The customer sends in a unique code from the cup by SMS. "The Incredibles" then instantly contact you via your mobile and do all kinds of fun things: offer to take a picture with you and themselves, paint your name on a skyscraper (electronically), answer calls in your mobile mailbox, invite you to play a mobile game with them.

An intelligent dialogue system with over 50 goodies creates the illusion of real, live communication with "The Incredibles".

Response rates for the different entertainment ideas was up to 20%. Millions of McDonald's guests experienced "The Incredibles" personally on their mobile phone. Great value for the McDonald’s guest within that promotion since "regular" mobile content costs about €2-4 a piece on the regular market. A major success for all parties involved in the promotion (McDonald’s, Disney/Pixar, Coca-Cola, a mobile manufacturer and mobile network operator).