Independence means fewer rules, better ideas and less bureaucracy. So, when answering a brief about independence, doing exactly as asked seemed a bit wrong.

So instead of creating the page they asked for we created something that would not only prove we're different and independent but literally stick out from all the other agencies.

A simple bookmark.

The Bookmark appeared in Goodstuff's book 'The Age Of Independence'. It was released at an industry event to fellow media and creative agencies as well as influencers and journalists and potential clients on 20th April 2018.

Everyone who received the book immediately turned to M&C Saatchi's page despite it being midway through the book.

Voted 'best page' by industry press.

Several follow up emails to new business commending the idea.