We create Installer figure Fox Crime, a character whose mission was to deliver and install the channel where there criminals

We video camera hidden in different scenarios, such as a prison through which the installer asked permission to be the official channel of Spanish prisons or at a branch of a bank that was the talk of the world and was news

We hang the videos on a microsite and users soon began making their own versions and post them generating unprecedented notoriedas

1. YouTube: The Installer video - 250.000 plays

2. Facebook: 3.000 new friends - 31.335 total

3. Twiter: 3.500 new followers - 4886 total