With the launch of Free’s new product, Linglong Bag--- a sanitary napkin small enough to fit in a card case, the brand hopes to maximize its volume and creates brand differentiation from other competitors, enhance brand awareness and reputation, to seize the core market share of Target audiences (Gen-Z girls).

Combined with the selling point of the product, create a marketing campaign that conforms to the TA attributes, and launch a "small" event against the routine!

Online official social media platform advertising space plus offline 200 large blank advertising space in over 40 university campuses are all rented out for free. TA decides the advertising content to achieve co-creation by all.

Most of Freefly's consumer groups are Generation Z. They are influenced by Internet culture. Social media is their main gathering place, and they receive more fragmented information.

The complicated information consultation has formed a communication barrier, making it difficult for brands to convey the content in front of consumers. When targeting TA with competing brands at the same time, making the brand stand out has also become an important issue in media communication.

In order to avoid the convergence of similar products and the fragmentation of information, strengthen the brand memory of users. It is necessary to deeply analyze the characteristics and common preferences of the post-95s generation, abandon subjective assumptions about user characteristics, and cut through their lifestyles, catalyst habits, and topics to achieve effective access.