Interoptik is an optician retailer who has expertise in all their shops. While other opticians focus more on promotions and quick solutions, Interoptik and their opticians are 100% dedicated to their trade and expertise. They sometimes wish that other people were as fascinated by The Eye - the finest instrument in the body - as they are.

These films are 3 in a series of 14 online films made to both educate and entertain. Everyone is talking about the 2-3 seconds we have to connect with our viewers online. We also wanted to play around with this and see if it is possible to take it much further.

There are opticians. And then there are Interopticians.