Cannes Lions
BBH, London / MENTOS / 2013
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Description
The Intervention TVC supports 'Mentos Pure Fresh gum' product.
Pure Fresh is Mentos best selling gum and contains a bacteria-killing extract providing a long-lasting breath-purifying effect.
The Intervention TVC centers around a classic family intervention scenario and depicts how the power of Pure Fresh gum can ‘purify’ even a demon.
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