Cannes Lions

THE INTERVENTION

BBH, London / MENTOS / 2013

Awards:

1 Shortlisted Cannes Lions
Case Film

Overview

Entries

Credits

Overview

Description

The Intervention TVC supports 'Mentos Pure Fresh gum' product.

Pure Fresh is Mentos best selling gum and contains a bacteria-killing extract providing a long-lasting breath-purifying effect.

The Intervention TVC centers around a classic family intervention scenario and depicts how the power of Pure Fresh gum can ‘purify’ even a demon.

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12 items

1 Cannes Lions Award
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