India, like any other developing nation, has its own set of unique problems. And the biggest of them all is the state of road infrastructure in the country. Around 7000 people die every year in India due to bad roads, lack of roads and pothole-related accidents.

Being a leading motorcycle brand, and the creator of Bajaj V, a bike forged out of the invincible metal of the legendary warship INS Vikrant our objective was to come up with unique solutions for these problems using our expertise in automobile and design. And thus take forward the conversation of pride and the legacy of INS Vikrant.

Finding the Invincibles-

We researched and found out citizens that were single handedly fighting against road related problems of India. We then shortlisted 3 individuals to kick-start the project - “Ambulance Dada” or “Ambulance Brother”, who runs a self-initiated ambulance on two wheels service for the reprieved in remote areas after the death of his mother; “Pothole Man”, who fills potholes with his bare hands to prevent road accidents after the death of his son; and “Fire Man”, a volunteer fire fighter.

Repurposing the Bajaj motorbikes-

Working with a team of product designers and engineers we re-purposed the Bajaj V into India’s first ambulance on two wheels, a fire engine on two wheels and a mobile pothole leveller.

Creative Work

A short-form docu-series shone the spotlight on these unsung heroes and the customised bikes and inspired government bodies and even ordinary citizens to make their own special bikes.