Everybody says that make-up is one of the most important things for a woman in a job interview. But, what if the Brazil's most popular make-up brand just said the opposite? With the help of one of the largest recruitment companies in Brazil, we invited a few women to have their make up done by a professional on the day they had a job interview. But under one condition: they couldn’t look at the mirror until the interview is finished. They were prepared for the job interview and did very well. What they didn’t know is that they weren’t wearing any make up. Because they only need themselves. But when they want to use make up, they can count with Jequiti Cosmetics.

In the beginning of 2018 we asked for one of the largest recruitment companies in Brazil to help us on this project. They should look for unemployed girls that were trying to find a job. We talked to more than 30 women and invited a few of them to participate to the experiment. An important thing to us when we were looking for the girls was that they couldn’t feel secure about their looks, because that would be the emotional thing to explore on our video. We did this online video that was launched to show to every woman that they don’t need make up, they only need themselves.

Our online video was released one day before the Labor’s Day (May 1). In the first 24h the video reached a little more than 1 million people, with 36% of engagement rate. It had a great performance, only R$ 0,1 the cost-per-view with 95% of positive reactions. The participants got 5 job offers, Tamires got 3 and Letícia got 2. And the most important thing, we showed to Brazilian women that they only need themselves. But when they want to use make up, they can count with Jequiti Cosmetics.