Every single employee thought over the significance of Sakura Paxx's existence and discussed it within the company.

The new corporate philosophy "Creating a smile with a relay of heart and connecting the world" has been established. It also includes the president's strong feeling of "living for someone's smile," which he felt while volunteering for the Great East Japan Earthquake.

It has applied to the story to create the branded film to instill many people. The film became very useful as not only internal but external communication tool to utilize.

The film intends to visualize the company's philosophy and let viewers feel what it is. The story is about a journey of a package that protects the contents from many obstacles during the journey in a world designed by cardboards. Using CGI based on motion graphics expression is very different from general 3D CGI work and makes the film outstanding. It makes the philosophy acceptable and understandable and also objectifies it.

The philosophy comes down to the employees very clearly, and they are proud of the company with their motivation for their work. At the same time, the brand value of Sakura Paxx highly elevated. Besides, people living in where the Sakura Paxx is located also understand the essentiality of Sakura Paxx and the company is recognized as highly value existence in the region.