Cannes Lions
OGILVY NEW YORK, New York / AMERICAN EXPRESS / 2015
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American Express has always celebrated its Members. The Journey Never Stops continues in this vein – with a small but important twist. Rather than focus on all that our Members have accomplished, we look instead at the struggles and failures they overcame along the way.
The 2:00 spot weaves together four stories of four very different Members. Nick Woodman, CEO of Go Pro, talks about moving in with his parents after his first business failed. Aretha Franklin remarks on her early stage fright. Chef Natalie Young reveals her battle with addiction. Mindy Kaling talks about feeling like an outsider in a business that often values style over substance.
This film expresses the commitment American Express has to its Members: we believe in, and stand behind them, at every stage of the journey — and wherever it leads them.
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