For this reason we created, designed and engineered The Jumping Sandwich; a packaging that replicates a traditional toaster – from both the outside and the inside.

To highlight the benefits of the Hochland TOAST IT sandwiches, we deliberately designed the packaging to look like a toaster. But it’s not just visually that the packing hast a toaster like feel. When the consumer opens the package, the sandwiches pop up and out just like toast.

The technology is simple – a spring mechanism was constructed by folding heavy-duty paper into a stage and connecting it with two rubber bands. That transforms conventional packaging into a playful, new sandwich experience.

The packaging was a simple idea that turned out to be a massive hit. The Jumping Sandwich enjoyed a remarkable double-digit sales increase in a matter of weeks, and became the most successful and innovative sales promotion in recent years. Demonstrating once again that Hochland knows how to think outside the box.