People in Japan consider spring to be the season when people make

transitions and new beginnings in their lives as they start working in April and retire in March. Spring in 2017, Suntory BOSS planed to create its strong brand positioning; the worker’s best friend.

In an empty station, a surprise awaits the station master who will be retiring in spring.

His long career has been full of ups and downs.

The only constant has been the expectation that the trains run according to schedule.

Working tirelessly behind the scenes, he and his staff have kept the trains running smoothly and safely for many years.

A collaboration between the Tokyo Metro staff and the worker’s best friend Suntory BOSS results in an unforgettable surprise and a fitting send-off.

The collaboration between the Tokyo Metro staff and the worker’s best friend Suntory BOSS results in an unforgettable surprise and a fitting send-off. In March, when many people retire, we released the surprising film on YouTube and each station advertisement screens at the same time.