We quickly realized that it's not about lyrics or a certain beat, but about a feeling. The challenge was to convey a feeling that would be understood in the same way in different markets – from South Korea to the Middle East to the United States. A musical theme that reflects the paradigm shift: from a status quo that equates success with arrival to a growth mindset with which we redefine what is valuable while asking ourselves where we are going next. With Active Child we found a musician who was able to convey all that with his song ’Johnny Belinda’. Levels of feelings, the many entanglements of possibilities, the constant movement. We are very grateful that we were allowed to use his song.