New campaign for the UEFA Euro2021.

Thanks to the previous campaign, Winamax became the category leader.

This success has made the competitors to copy the previous campaign. It was necessary to renew itself and to keep the lead.

An elevator that sends you to heaven.

One of the most beautiful things you can give to your mother.

Respect is the core of our strategy. The first year we had a bettor who earned respect for finding an exceptional bet. This year he earns respect by sharing his winnings with the one he owes his life to: His mom.

So the tag line "Anything for your Mama".

The campaign kicked off the on the night of the UEFA Champions League final, Saturday evening, 29 May with the launch of the 120-second film followed by shorter versions on mainstream, cable and digital TV. It will feature more than 2746 times from 29/05 to 31/12 with ( 10 times in 120 seconds 664 times in 60 seconds and 2072 in 30 seconds). We also have a very short version that use before and after programs, football match and magazines. The spots are also available in digital form with videos online, on YouTube and other online video sites, as well as on social networking sites (Facebook, Instagram, Twitter).

French people have bet €435 million online on the whole Euro 2021 competition.

The number of sports bettors in the first quarter of 2021 was up 29% on the same period last year, according to the latest figures from the ANJ, with a total of 2.5 million active accounts.