Eurobest

The ball of yarn

TBWA, Boulogne-Billancourt / WINAMAX / 2022

Awards:

2 Shortlisted Eurobest
Film
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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Overview

Entries

Credits

OVERVIEW

Execution

Hernand'o Hideway was originally a song created for a Westend London Musical "The Pajama Game", a story about a strike in a pajama factory. But it's a cover version performed by The Johnston Brother", a very oldfashionned vocal group, who became a hit in 1954. this version with the tight castagnet arrangement and the tango feeling is creating a very funny offbeat effect that clashes with the tension of the film.

Similar Campaigns

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Shortlisted Cannes Lions
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2022, WINAMAX

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