The film was released for the 2020 Football Champions league final and was broadcast during the 2020 Football Euro. During these periods, betting app are among the most used services especially among the target Winamax is trying to reach at that time. The aim was to target our target audiences (young people) using the cultural context. Our two main expressions “Tout pour la Daronne” (Everything for the mama) and “Mettre la Daronne à l’abri” (Taking care of our mother for the rest of her life) were used to speak directly with our audience, as they relate to our local market and audience.

First, the film was in Prague in February, which was extremely cold at that time. Since this add was supposed to come out during the early days of summer, the colour grading process was helpful to implement this warm tones that we find during the summer especially for the pool scene.

The sense of grandeur and decadence of our apartment block, and indeed the class of characters we meet, gradually shifts as we rise from floor to floor and this will be reflected in the style of architecture, colour palette and art direction of their specific corridors or apartments, and of course their wardrobe.