Cannes Lions

The Light L16 Camera

LIGHT, San Francisco / LIGHT / 2016

Film

Overview

Entries

Credits

Overview

Description

The video documents how the L16 camera can be a remarkable part of one’s everyday life. The footage depicts the beautiful moments that an individual experiences in life and might capture with the L16: observing breathtaking nature, taking in the movement of a bustling city, or spending quality time with loved ones. The visuals in the video demonstrate how easy it is for anyone to shoot, edit and share high-quality photos from a single device. The video indicates that people don’t have to miss moments when using the L16 camera– after all, our lives are made up of many moments. Some are big and impressive; others, quiet and meaningful. Photography is about finding these moments, and this film expresses how the L16 can capture their magic in a single frame.

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