Spikes Asia
DENTSU ONE, Taipei City / SHISEIDO CO. / 2017
Overview
Entries
Credits
Background
For the past sixty years, SHISEIDO has been encouraging Taiwanese women to move forward bravely and beautifully. 2017 is the sixtieth anniversary of SHISEIDO Taiwan. How to extend gratitude and create an emotional connection to the consumers?
Execution
After screening on International Women’s Day in 2017, “The Lipstick of Perseverance” has received enthusiastic response and initiative media coverage.
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12 items