We decided on an idea that would bring to life Twist’s longtime role as a last minute gift in a fresh way. We recruited Mona, a 75 year old retired woman (and core Twist consumer), and used Facebook Live Video to broadcast from her Oslo apartment as she invited the people of Norway for the dinner. The first to show up at her apartment carrying a bag of Twist would win 10.000 Norwegian kroner (1100 Euro) and the pleasure of enjoying a traditional fishcake dinner with the grandma-like Mona. Not many brands had used Facebook live broadcasting creatively yet and this work is perhaps a good example of how to engage with the Facebook audience in a more subtle and fun way than much of the ads disguised as content that your feed is stuffed with.

The broadcast went live on Facebook at 3 pm with a call to action of hurrying to her apartment with a bag of Twist to win the prize. Viewers watched Mona via multiple webcams as she prepared dinner, set the table, did her hair and otherwise got ready. Our social media managers live chatted with the audience in the commentary section along the way, many were curious about the fastest route to Mona. People started sharing and the number of viewers grew. The brand has a substantial following, crucial to our success since you can’t directly buy bigger reach for a livestream. 23 minutes into the broadcast the doorbell rang. A young Oslo woman had showed up with a bag of Twist. She was welcomed with confetti and a brass band as she handed over the chocolate. The two proceeded to have dinner as the broadcast ended.

This activity was small in size but gained a lot of engagement from the brand’s large Facebook following, sharing and external viewers. It managed to get our brand message across in a fun way, also to the press.