Cannes Lions
THE LIVE IN LEVI'S PROJECT
AKQA, New York / LEVI STRAUSS / 2015
Overview
Entries
Credits
Overview
Execution
We launched the ‘Live in Levi’s Project’, a seamless digital platform weaving together multimedia content, UGC and e-commerce.
From London barbers to Tokyo boxers, the site featured editorials of 15 global influencers, inspiring a worldwide curation of real-life denim stories submitted by Levi’s fans.
As social content flowed in, the site responded accordingly – with the DNA of content shaped by the lives of Levi’s fans.
Outcome
New submissions every 2.7 seconds.
20% increase in average order value on Levi.com
25 million social impressions.
1.1 billion global PR impressions.
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