The Living Piano. We sketched out plans for giant piano keys with each ‘note’ being a single, full voiced opera singer that was prompted to sustain the note when a member of the public stepped onto their ‘piano key’.

The Living Piano was installed in Place Tashereau, in historic Quebec City. Our conductor demonstrated the unique ‘instrument’ we’d crafted. Soon crowds gathered and the public began to play out what we had envisioned.

A giant play-able piano was set up in Place Taschereau in Quebec City that featured opera singers as the 'notes' on the piano. Members of the public were encouraged to hop on and play it to their hearts' content.

The campaign delivered astounding earned media and engagement numbers across various platforms in over 90 countries, with approximately 30 media outlets and publications covering the story including The Today Show, CBS News, Marketing Magazine and CNN’s George Strombolopoulos.