Since everyone already are staring at their phones, we took the destinations to Arlanda and created a real time mobile tourist guide made entirely from the local’s Instagrams. The Local’s Guide lets you explore Instagram feeds of whole cities, and see what people are up to for real. Simply honest and transparent, live from your next destination.

During the campaign period, 9 % of the total travelers from Arlanda, the largest airport in Sweden, visited The Local's Guide.