Cannes Lions
SMUGGLER, New York / AMAZON / 2016
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Amazon Echo Alec Baldwin and Jason Schwartzman Commercial 2016. Table Tennis. Ping Pong. Jason Schwartzman tells Alec Baldwin to "bring it" prior to the match point of their ping pong game. However, the scoreboard tells us that it's not much of a competition -- Alec is six games up and beating him 10-1. It's no wonder why: as Alec serves the winning point, his hand and paddle don't even move. When Amazon Echo's Alexa informs Alec of the traffic he will have to face as he heads downtown for his table reading, a rematch is out of the question. But, being the nice guy he is, Alec lets Shwartzy tag along in the sidecar of his bike.
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