To promote their Christmas offers, we launched:

“THE MAGICAL GIFT BANNERS”

People could show their family and friends which Christmas gift they really wanted…

… and their family and friends could then buy it.

Implementation

People were informed of the smart system via radio, and online ads on all platforms.

Timeline

- The campaign ran from the end of November until the 31st of December

Placement

- The campaign ran on national radio and online (banners, social, webshop)

Scale

- This was a national campaign

Traffic to Selexion’s webshop went up by 39%

And online sales increased by 189%

But most importantly: we saved a lot of people from getting bad Christmas gifts.

Belgium’s most influential technology blog even wondered if this was “The most innovative online campaign of 2015”. (Screenshot Bloovi)