Winbank is the online banking app of Piraeus Bank – the largest financial institution in Greece. The app recently underwent a complete re-design with the goal of creating a more modern, user-friendly and simple app that reflects an up-to-date online banking experience. The new version went live as a beta version.

The brief was to create awareness of the updated Winbank version, the new capabilities and services it offers (specifically the ability to use installments on prepaid credit cards) for new and existing customers of Piraeus Bank as well as increase app downloads.

The final act of the magic show begins! The crowd is dazzled as the grand magician splits a woman in three pieces. Suddenly someone yells that the traffic police are issuing tickets for illegally parked cars, and everyone rushes outside. The woman is left to pick up her own pieces (literally). A small boy comes to the rescue, and he is willing to help her if he gets something in return. The woman underestimates him by offering a chocolate, but the small boy is serious; he wants a remote-control motorcycle. And he also seems to know the way; through the Winbank app as it’s the only banking app that allows you to use installments for prepay credit cards.

The announcer introduces the new Winbank (banking app) app that unties your hands in any kind of situation as it features installments for prepay credit cards.

‘Magic Trick’ has had a tremendous success both as a branded content but also a piece of financial education that goes beyond the common practices of informing the public regarding the abilities of a new app. For a relatively new campaign, it harnessed more than 100k views across social – and counting.

The idea that no matter the situation, the app unties your hands and has you covered resonated with customers as the app successfully retained its vast customer base off over 4 million unique clients during the app migration. Additionally, the winbank app’s ratings improved from 2.5 / 5 to 4.5 / 5 and now holds the no1 spot in the App Store charts under the “Finance” category.