Increase consideration amongst the Mexican market of our product. Communicate that the smart ebike is a real option for urban mobility taking into account that in Mexico people are not willing to travel long distances by bike due to the city’s safety conditions and overall characteristics.

We amplified our message through the use of this direct mail, communicating all the smart ebike benefits in a simple way: a buildable, recyclable and hi-tec helmet.

The Mail Helmet was delivered to 2500 people in our event and at least 650 consumers made test-drive at our dealerships. At the end, the first 350 units were sold before arriving to the country. With this, we also reinforced Smart's positioning as a brand and shared their philosophy with new consumer circles.

Up today, there’s a waiting list for the following Smart® ebike arrival next year.