In the film, a young director details his idea for an adventurous new Vitz campaign to a senior creative director. As the action he describes plays out on screen, the older, more experienced creative director interjects with a series of more suitable ideas, causing the action to reverse and play out again in a different way.

Using a series of wipes, rewinds, and traditional VFX breakdown techniques, the audience gets to see behind the scenes of the fictional story, playing out in real time before their eyes. It also allows the audience to be introduced to all of the latest features of the car, including safety features and design features, in a way that allows the brand to subvert the traditional car ad format and shows behind the curtain of what goes on in the advertising world, no matter what country you are in.

Prior to filming, the VFX team created extensive pre-vis, so that the director could work out exactly how to shoot the myriad of sequences and changes that would occur.

Shot on location in Budapest, the nature of the ad allowed the VFX artists to approach the visual effects with a greater degree of flexibility. For example, on one of the shoot days it rained in Budapest, but because of the nature of the ad - in that the scenario was constantly changing and evolving as the creatives discuss the story - the idea of it switching from a rainy day to sunny day was written into the script.

CG cars coped with the different scenarios as the Vitz speeds through the streets. Using a variety of tools including Nuke, Houdini and Maya, we created many digital set extensions, animations and CG stunts to allow the action to take place.