A young boy wakes before the sun. He tip-toes around his home before anyone is awake, dressing himself and grabbing his bike and helmet for an early morning ride along the streets of a European City. He struggles with the journey to the very top of a hill. When he reaches the top, he steels himself and begins a race down to the bottom. Along the way he is joined by a team of cyclists, all in his same clothing, racing along with him. They approach a tunnel, and the team races ahead. The boy pauses, then begins down the tunnel, passing cheering crowds along the way. The camera pans through the tunnel, and the spot ends overlooking the city, encouraging people to "Start Their Impossible."