Cannes Lions

THE MAN AND THE DOG

DDB ARGENTINA, Buenos Aires / FUNDACION ARGENTINA DE TRANSPLANTE HEPATICO / 2015

Awards:

1 Bronze Cannes Lions
Film
Film
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Overview

Entries

Credits

OVERVIEW

Description

This is the story of a 75 year-old man and his best friend: a non pedigree brown dog. They are very close to each other and they always walk together. Until one day, the man suffers an ACV and he’s interned in a hospital. But the loyal dog doesn’t abandon him. The animal waits for his owner at the door of the hospital.

No matter if it’s a rainy day or a cold one. The dog waits and waits. Until one day, the hospital door opens and the dog runs happily towards a 40 year old woman, who doesn’t understand well, but smiles.

Execution

After a 2-month scouting process in Argentina, we get the best five trained dogs of the country. One of the most renowned dog trainers helped us to select the one who performed in our spot. The process was not easy. One week working and selecting the dog with the best facial expressions. We shot the spot in two days. And we needed to include the dog trainer in one scenes of the film in order to get dog’s best reaction.

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