We then created The Mediator to show our clients that we really understood their situation and that we could provide them with a solution. The Mediator was a specialist who helped our clients negotiate and get what they most wanted. He was responsible to blackmail the members of different families, through the retail’s loudspeakers, convincing them to give up their purchase to another less favored member, under the threat of venting certain personal "secrets." The voice of the public anouncements use for the first time to comunicate with clients in a way never done before.

The action took place in the retails of the Cencosud Group sited in AMBA and outskirts during March 2016, and expanded to the brand’s fan-page. In 4 different malls, during a month, people were surprised by the voice of the mediator, going out from the retail´s speakers.

The Mediator was requested by + 850 families and the action video reached 1.500.000 views.

At the same time, interaction in Facebook increased 35%.

On the other hand, in a drop consumption context of 3.6 vs April 2015 and against all odds, the following results were achieved:

In April 2016 it increased the Awareness TOM by 11 points vs. previous year (among non-bank credit cards) achieving an important 9 points gap on top of Carrefour its main competitor.

In April 2016, Cencosud card increased by 32% its advertising memory in AMBA vs. previous year.

Over the same period consumption growth rate increased 13 points vs. previous year.

The average purchase ticket grew 33.8% vs the same period of the previous year.

Consumption average increased 36.5% vs. previous year and amount of transactions grew 2%.