EMS, the largest pharmaceutical company in Brazil, needed a special invitation for VIP Guests to Mozarteum, the major producer of classical music concerts in the country, which they sponsor.

We created The “Medicine Music Box”, an invitation that is also a musical box. The invitation comes in the form of a medicine package and when opened, it plays music. At the same time, a detachable bull arises with a ticket for the event. The idea is to reinforce the importance of music for one's well-being.

The Medicine Music Box is the first medicine package that plays music, specially developed for 10 EMS' VIP Guests.